New year, new brokerage? Not so much — at least not yet — in 2025. With the market still sluggish and the economy in flux, more agents than usual stayed put at the beginning of the year, according to a new analysis by Relitix, an agent-focused data company.
While Relitix’s Agent Movement Index showed an expected post-holiday bump last month, it was lower than a typical January — a time when agents tend to reevaluate their brokerage relationships, said Relitix Founder Rob Keefe.
“This year, that uptick appears muted. Our seasonally adjusted readings continue to slip, suggesting that many agents are staying put and that brokerages remain cautious with their hiring,” Keefe said.
“While it’s not as low as the environment we saw in 2018, we expect recruiters and brokerage leaders to keep refining their retention strategies until the market signals a stronger turnaround.”
Why aren’t agents moving? Keefe said several factors could be at play. For one, agent demographics have shifted. There are fewer new agents — a segment that tends to move around more — compared to a year ago.
Plus, budgets are tighter, there are concerns about where commissions are headed, and it’s unclear how the market will fare in 2025. That sort of financial uncertainty could cause some agents to delay making any big changes.
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Author: Dave Gallagher
